The Cupcake RUN! is our brand’s flagship annual event enabling us to connect directly with our consumers in support of the development of healthy, happy girls. In addition to gathering girls together in the name of fun, fitness, family, friends and philanthropy, this event illuminates the impact of childhood obesity, for which African American girls are particularly at risk. The Cupcake RUN! is a celebratory event which aims to address barriers to obesity with a family and community approach to fitness that creates opportunities to exercise safely and consistently.
We are committed to providing a low-cost event in the community to increase accessibility for all girls and parents that would like to participate. Each year, there is overwhelming demand for our themed event. We project this year's event numbers to be well over 1200, and we expect those numbers to grow even larger as we expand for 2018.