About Our Brand

Chocolate Cupcake is an exciting new character-driven lifestyle brand that centralizes tween girls of color in the consumer marketplace. Through our lovable animated characters, books, media, fashion, music and live experiences we encourage girls to live life with Courage, Confidence, Creativity, Compassion and Character.

At the heart of the Chocolate Cupcake brand is an emphasis on the wealth of diversity, talent, personalities and all-around amazingness that defines the aesthetic of our girls. Our brand was borne of a desire to provide alternative images for girls of color in a global marketplace and media context that often overlooks, misrepresents and devalues them. We address this problem by placing our girls at the center of our marketing and showcasing them as the "girls next door" standard. 

Everything that we produce is focused on helping girls to appreciate themselves and their own brand of awesome. Our animated characters, clothing, stories, shows and events are all created to help every girl to feel comfortable in her own skin - being exactly who SHE is. A girl that's more confident in herself can be a better friend to others, and a better contributor to our communities - and to the world.

We look forward to growing a brand our consumers can trust to provide engaging stories, cool products, and interactive events that celebrate the sweetness of our girls! We have a current capital campaign to garner investors who want to see our brand win, and who see the vast potential in this work. Please email our development team at ChocolateCupcakeLife@gmail.com to find out how you can get involved!

Please peruse the products and images on our site, and visit often to learn about new product releases and community events that your girls will love like our new character-driven tween book series and cartoon The Sweet Shop, our clothing and accessory lines, and live events such as the famed Annual Cupcake RUN! 5K encouraging girls to live fit and healthy lives. Learn more about our characters by clicking the "Meet Our Characters" tab on the menu, and follow us on Facebook and Instagram @ ChocolateCupcakeLife, on Twitter @CupcakeLives, and on Pinterest @CupcakeRepublic.